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Digital Strategy
Content Solutions
Digital Marketing
Media & Advertising
Purpose Marketing Strategy
Gudgram, a healthy snack brand aimed for national recognition, offering a natural alternative to sugary treats, especially for those with dietary restrictions.
Objective
Boost online purchases by creating a strong brand presence that appeals to health-conscious consumers.
OCB’s plan included:
Digital Marketing, Expand reach through online platforms., Social Media, Engage youth with relatable content., Advertising , Targeted campaigns to drive awareness., Online Sales Focus, Enhance purchase convenience., Unique Campaigns
Key Messages
“Gud box for a good meal.” “Goodness of real gud.” These lines highlight health benefits while appealing to consumers.
Communication Design
Vibrant visuals and relatable messaging connect with the youth, promoting brand loyalty.
Gudgram products made available on Amazon for easy access. Results Achieved Increase in brand awareness and online sales, positioning Gudgram as a leader in the healthy snack market.
