Digital Strategy
Content Solutions
Digital Marketing
Media & Advertising
Purpose Marketing Strategy
Gir Ogaan specializes in A2 desi cow ghee produced using the traditional bilona method. The brand aimed to cater to a high-end market, focusing on the nutritional and health benefits of its premium offerings.
Objective
OCB’s goal was to establish Gir Ogaan as a leading premium ghee brand. This involved creating a compelling brand identity and implementing effective marketing strategies that resonate with a discerning audience.
Brand Visibility
OCB’s outdoor marketing initiatives, including eye-catching hoardings and targeted newspaper ads, significantly enhanced brand visibility across multiple states.
Digital Engagement
A comprehensive digital strategy, emphasizing purpose-driven marketing, resulted in high engagement on social media, capturing the attention of health-conscious consumers.
Impressive Reach
The campaigns achieved remarkable reach and impressions, with backend analytics showing a substantial increase in audience interactions and brand awareness.
Enhanced Video Identity
Increased production of engaging video content strengthened the brand’s visual identity, allowing for impactful storytelling and deeper customer connections.
Through these strategic marketing efforts, Gir Ogaan successfully positioned itself as a premium choice in the ghee market, appealing to high-society consumers who prioritize quality and health.
