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FARKI FAMOUS FMCG
BRAND FROM 1960

REBRANDING AS PER TREND
AND DIGITAL PRESENCE

Services

Digital Strategy
Content Solutions
Digital Marketing
Media & Advertising
Purpose Marketing Strategy

Farki has long been known for its delicious lassi, but with new competitors popping up, it was time for a fresh start! OCB put together a fun and exciting marketing plan to help Farki stand out and connect with today’s consumers. It was all about making Farki cool again!

Objectives

An Introduction

Update the Brand Look Refresh the Farki logo and visuals to attract younger fans. More Products Marketing of new treats like ice creams and desserts to keep things exciting. Engage Everywhere Use social media, billboards, and other advertising to get the word out all year long. Seasonal Promotions Create special campaigns for festive seasons and key times of the year. Stand Out Use bold colors and modern designs to really grab attention.

Strategies

A new logo that feels fresh but still honors Farki’s history. - Hero Campaign “Pasand Sabki Since 1960” A catchy campaign that shows how Farki has been loved for years.Bold Color Choices Bright, youthful colors to make the brand pop. Yearlong RolloutA step-by-step marketing plan that keeps people talking about Farki all year. Seasonal Strategies Special promotions for times like Shravan, tapping into cultural vibes. Expected Results With these plans in place, we expected: A noticeable increase in brand awareness and recognition. Growth in Sales More customers trying out Farki products, leading to higher sales. Attracting Young Consumers Drawing in a younger crowd with fun campaigns and tasty new treats. Team OCB was all geared to get Farki back in the spotlight!

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