Digital Strategy Content Solutions Digital Marketing Media & Advertising Purpose Marketing Strategy
Farki has long been known for its delicious lassi, but with new competitors popping up, it was time for a fresh start! OCB put together a fun and exciting marketing plan to help Farki stand out and connect with today’s consumers. It was all about making Farki cool again!
Objectives
An Introduction
Update the Brand Look Refresh the Farki logo and visuals to attract younger fans.
More Products Marketing of new treats like ice creams and desserts to keep
things exciting. Engage Everywhere Use social media, billboards, and other
advertising to get the word out all year long. Seasonal Promotions Create special
campaigns for festive seasons and key times of the year. Stand Out Use bold
colors and modern designs to really grab attention.
Strategies
A new logo that feels fresh but still honors Farki’s history. - Hero Campaign
“Pasand Sabki Since 1960” A catchy campaign that shows how Farki has been loved
for years.Bold Color Choices Bright, youthful colors to make the brand pop.
Yearlong RolloutA step-by-step marketing plan that keeps people talking about
Farki all year. Seasonal Strategies Special promotions for times like Shravan, tapping
into cultural vibes. Expected Results With these plans in place, we expected:
A noticeable increase in brand awareness and recognition. Growth in Sales More
customers trying out Farki products, leading to higher sales. Attracting Young Consumers
Drawing in a younger crowd with fun campaigns and tasty new treats. Team OCB was
all geared to get Farki back in the spotlight!
